Pricing Model
Cost Per Acquisition (CPA), Cost Per Sale (CPS)
& Revenue Sharing Models
Cost Per Acquisition / Cost Per Sale
Cost per acquisition (CPA) is a marketing and financial metric that measures the cost for a customer to complete a specific action.
While many marketing metrics help gauge campaign success, Cost Per Sale (CPS) directly measures the revenue impact of marketing efforts. CPS allows advertisers to assess the percentage of revenue allocated to marketing and set a fixed cost per acquisition.
CPS marketing is typically used for low-ticket products and services. For high-value transactions, cost per sale media inventory is often limited, and lacks scalability. However, the availability of the CPS pricing model is evolving, enabling high-ticket advertisers to leverage it for immediate growth.
SELECT is a market leader in securing and scaling volume within the CPA and CPS advertising space.
Revenue Sharing Arrangements
Revenue sharing is a collaborative business model that aligns all participants toward mutual revenue growth and success.
This structure ensures that all parties are equally vested, encouraging shared commitment and increased collaboration. Each partner contributes unique value—fostering loyalty and long-term, mutually beneficial relationships.
Revenue sharing models are especially effective when external capital is limited, as they allow partners to scale revenue together by leveraging existing strengths.
SELECT develops customized revenue share agreements tailored to the specific goals and needs of each market and client.
